PEST analysis

PEST analysis is a framework used in strategic management to describe macro-environmental factors.
It is part of an external environment analysis and provides an overview of macro-environmental factors.
PEST analysis was developed in 1967 by Aguilar as a framework for environmental scanning.
The basic PEST analysis includes four factors: political, economic, social, and technological.
Variants of PEST analysis include PESTEL, SLEPT, STEPE, STEEP, STEEPLE, and others.
The importance of the factors in a given company depends on its industry and the goods it produces.
Critics argue that PEST analysis has limitations, as it can be helpful to explain past market changes but not always suitable for predicting future market changes.

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PEST-анализ